Top 100 Makeup Influencers in USA (2025) are:-
1. @herosheemaz
2.4M Followers
Engagement Rate: 6.09%
Avg Reel Plays: 2.1M
Avg
Likes: 146.1K
Likes: 146.1K
Male Audience: 9.62%
Female Audience: 90.38%
2. @lesdomakeup
2.1M Followers
Engagement Rate: 7.42%
Avg Reel Plays: 2.6M
Avg
Likes: 155.9K
Likes: 155.9K
Male Audience: 2.92%
Female Audience: 97.08%
3. @linsmakeuplooks
945.3K Followers
Engagement Rate: 5.07%
Avg Reel Plays: 714K
Avg
Likes: 47.9K
Likes: 47.9K
Male Audience: 7.70%
Female Audience: 92.30%
4. @indigotohell
494.8K Followers
Engagement Rate: 9.86%
Avg Reel Plays: 1.1M
Avg
Likes: 48.8K
Likes: 48.8K
Male Audience: 21.75%
Female Audience: 78.25%
5. @sadfrenchfriescat
359.8K Followers
Engagement Rate: 8.67%
Avg Reel Plays: 156.5K
Avg
Likes: 31.2K
Likes: 31.2K
Male Audience: 77.10%
Female Audience: 22.90%
6. @taipeiqueen
293.3K Followers
Engagement Rate: 6.34%
Avg Reel Plays: 177.4K
Avg
Likes: 18.6K
Likes: 18.6K
Male Audience: 25.21%
Female Audience: 74.79%
7. @saleha
292.1K Followers
Engagement Rate: 6.40%
Avg Reel Plays: 40.9K
Avg
Likes: 18.7K
Likes: 18.7K
Male Audience: 11.72%
Female Audience: 88.28%
8. @logannicolemua
285.1K Followers
Engagement Rate: 10.07%
Avg Reel Plays: 419.2K
Avg
Likes: 28.7K
Likes: 28.7K
Male Audience: 3.86%
Female Audience: 96.14%
9. @chynauniqueasmr
270.8K Followers
Engagement Rate: 9.08%
Avg Reel Plays: 69.2K
Avg
Likes: 24.6K
Likes: 24.6K
Male Audience: 8.20%
Female Audience: 91.80%
10. @paulapavel_
260.7K Followers
Engagement Rate: 14.23%
Avg Reel Plays: 225.7K
Avg
Likes: 37.1K
Likes: 37.1K
Male Audience: 37.30%
Female Audience: 62.70%
11. @amandaprescottfx
260.3K Followers
Engagement Rate: 20.71%
Avg Reel Plays: 1.6M
Avg
Likes: 53.9K
Likes: 53.9K
Male Audience: 24.85%
Female Audience: 75.15%
12. @raoulalejandre
206.1K Followers
Engagement Rate: 6.26%
Avg Reel Plays: 114.7K
Avg
Likes: 12.9K
Likes: 12.9K
Male Audience: 20.15%
Female Audience: 79.85%
13. @boobooo.kitty
194.7K Followers
Engagement Rate: 23.42%
Avg Reel Plays: 266.7K
Avg
Likes: 45.6K
Likes: 45.6K
Male Audience: 25.78%
Female Audience: 74.22%
14. @nats_tutorials
180.5K Followers
Engagement Rate: 6.87%
Avg Reel Plays: 40.5K
Avg
Likes: 12.4K
Likes: 12.4K
Male Audience: 5.31%
Female Audience: 94.69%
15. @beautybyelan
176.8K Followers
Engagement Rate: 5.60%
Avg Reel Plays: 37.1K
Avg
Likes: 9.9K
Likes: 9.9K
Male Audience: 14.95%
Female Audience: 85.05%
16. @love_sheena
174.4K Followers
Engagement Rate: 7.74%
Avg Reel Plays: 64.6K
Avg
Likes: 13.5K
Likes: 13.5K
Male Audience: 43.42%
Female Audience: 56.58%
17. @mel_loves_her_cat
157K Followers
Engagement Rate: 9.11%
Avg Reel Plays: 121.1K
Avg
Likes: 14.3K
Likes: 14.3K
Male Audience: 14.93%
Female Audience: 85.07%
18. @lady.scythe
147.3K Followers
Engagement Rate: 25.93%
Avg Reel Plays: 42.9K
Avg
Likes: 38.2K
Likes: 38.2K
Male Audience: 65.45%
Female Audience: 34.55%
19. @anastasiika.nyshpal
141.1K Followers
Engagement Rate: 7.23%
Avg Reel Plays: 18.3K
Avg
Likes: 10.2K
Likes: 10.2K
Male Audience: 37.08%
Female Audience: 62.92%
20. @bratty.bree
132.9K Followers
Engagement Rate: 6.17%
Avg Reel Plays: 35.1K
Avg
Likes: 8.2K
Likes: 8.2K
Male Audience: 22.85%
Female Audience: 77.15%
21. @deetheartistsmith
126.9K Followers
Engagement Rate: 7.49%
Avg Reel Plays: 21.8K
Avg
Likes: 9.5K
Likes: 9.5K
Male Audience: 48.49%
Female Audience: 51.51%
22. @aitous
126.2K Followers
Engagement Rate: 6.89%
Avg Reel Plays: 130.7K
Avg
Likes: 8.7K
Likes: 8.7K
Male Audience: 29.06%
Female Audience: 70.94%
23. @sofias_makeupp
121.4K Followers
Engagement Rate: 17.38%
Avg Reel Plays: 120.2K
Avg
Likes: 21.1K
Likes: 21.1K
Male Audience: 85.99%
Female Audience: 14.01%
24. @itsmejoelc
120.6K Followers
Engagement Rate: 6.38%
Avg Reel Plays: 43.2K
Avg
Likes: 7.7K
Likes: 7.7K
Male Audience: 13.13%
Female Audience: 86.87%
25. @texas.vibes_
120.1K Followers
Engagement Rate: 6.83%
Avg Reel Plays: 97.2K
Avg
Likes: 8.2K
Likes: 8.2K
Male Audience: 93.34%
Female Audience: 6.66%
26. @chenoa.shen
115.7K Followers
Engagement Rate: 7.52%
Avg Reel Plays: 140.1K
Avg
Likes: 8.7K
Likes: 8.7K
Male Audience: 28.92%
Female Audience: 71.08%
27. @nicoleraehair
109.3K Followers
Engagement Rate: 5.58%
Avg Reel Plays: 56.9K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 58.31%
Female Audience: 41.69%
28. @makeuploversgallery
108.3K Followers
Engagement Rate: 12.19%
Avg Reel Plays: 11.2K
Avg
Likes: 13.2K
Likes: 13.2K
Male Audience: 6.29%
Female Audience: 93.71%
29. @theluizpessoa
107.8K Followers
Engagement Rate: 5.57%
Avg Reel Plays: 8.1K
Avg
Likes: 6K
Likes: 6K
Male Audience: 34.26%
Female Audience: 65.74%
30. @melanieangelese
106.1K Followers
Engagement Rate: 6.50%
Avg Reel Plays: 41.2K
Avg
Likes: 6.9K
Likes: 6.9K
Male Audience: 30.17%
Female Audience: 69.83%
31. @being_frugal
105.8K Followers
Engagement Rate: 6.05%
Avg Reel Plays: 42.6K
Avg
Likes: 6.4K
Likes: 6.4K
Male Audience: 10.26%
Female Audience: 89.74%
32. @amandadiaz330
105.4K Followers
Engagement Rate: 12.52%
Avg Reel Plays: 7.4K
Avg
Likes: 13.2K
Likes: 13.2K
Male Audience: 96.21%
Female Audience: 3.79%
33. @laurenjacobsnet
103K Followers
Engagement Rate: 10.78%
Avg Reel Plays: 14K
Avg
Likes: 11.1K
Likes: 11.1K
Male Audience: 55.90%
Female Audience: 44.10%
34. @dolcedusei
102.7K Followers
Engagement Rate: 10.22%
Avg Reel Plays: 25K
Avg
Likes: 10.5K
Likes: 10.5K
Male Audience: 17.30%
Female Audience: 82.70%
35. @theonlyciara
97.4K Followers
Engagement Rate: 9.45%
Avg Reel Plays: 42.8K
Avg
Likes: 9.2K
Likes: 9.2K
Male Audience: 90.97%
Female Audience: 9.03%
36. @alexandrathesinger
97.3K Followers
Engagement Rate: 12.54%
Avg Reel Plays: 99.6K
Avg
Likes: 12.2K
Likes: 12.2K
Male Audience: 20.78%
Female Audience: 79.22%
37. @milliana
92.3K Followers
Engagement Rate: 16.14%
Avg Reel Plays: 251.3K
Avg
Likes: 14.9K
Likes: 14.9K
Male Audience: 18.55%
Female Audience: 81.45%
38. @meghan_ceallaigh
92.3K Followers
Engagement Rate: 5.53%
Avg Reel Plays: 33.7K
Avg
Likes: 5.1K
Likes: 5.1K
Male Audience: 22.89%
Female Audience: 77.11%
39. @baddie0nly
91.6K Followers
Engagement Rate: 8.73%
Avg Reel Plays: 11.1K
Avg
Likes: 8K
Likes: 8K
Male Audience: 7.62%
Female Audience: 92.38%
40. @lifewithsundas
87.7K Followers
Engagement Rate: 6.04%
Avg Reel Plays: 169.7K
Avg
Likes: 5.3K
Likes: 5.3K
Male Audience: 25.53%
Female Audience: 74.47%
41. @diosdanis_g
82K Followers
Engagement Rate: 5.00%
Avg Reel Plays: 118.8K
Avg
Likes: 4.1K
Likes: 4.1K
Male Audience: 45.90%
Female Audience: 54.10%
42. @basedkenken
79.4K Followers
Engagement Rate: 22.80%
Avg Reel Plays: 30.4K
Avg
Likes: 18.1K
Likes: 18.1K
Male Audience: 18.18%
Female Audience: 81.82%
43. @ania_makeupcreation
77.5K Followers
Engagement Rate: 22.32%
Avg Reel Plays: 11.5K
Avg
Likes: 17.3K
Likes: 17.3K
Male Audience: 4.51%
Female Audience: 95.49%
44. @imqueenb
76.8K Followers
Engagement Rate: 7.94%
Avg Reel Plays: 3K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 41.93%
Female Audience: 58.07%
45. @zoya.prajapati444
73.3K Followers
Engagement Rate: 5.59%
Avg Reel Plays: 1.9K
Avg
Likes: 4.1K
Likes: 4.1K
Male Audience: 74.45%
Female Audience: 25.55%
46. @emmawatters__
69.2K Followers
Engagement Rate: 8.53%
Avg Reel Plays: 80.1K
Avg
Likes: 5.9K
Likes: 5.9K
Male Audience: 31.51%
Female Audience: 68.49%
47. @glambypamelab
66.1K Followers
Engagement Rate: 5.45%
Avg Reel Plays: 39.4K
Avg
Likes: 3.6K
Likes: 3.6K
Male Audience: 15.53%
Female Audience: 84.47%
48. @thechrisgeorges
62.1K Followers
Engagement Rate: 17.07%
Avg Reel Plays: 182.1K
Avg
Likes: 10.6K
Likes: 10.6K
Male Audience: 15.44%
Female Audience: 84.56%
49. @ciaramarieova
61.8K Followers
Engagement Rate: 6.63%
Avg Reel Plays: 9.8K
Avg
Likes: 4.1K
Likes: 4.1K
Male Audience: 14.67%
Female Audience: 85.33%
50. @geisherv
58.8K Followers
Engagement Rate: 6.80%
Avg Reel Plays: 413K
Avg
Likes: 4K
Likes: 4K
Male Audience: 15.83%
Female Audience: 84.17%
51. @eexla
58.7K Followers
Engagement Rate: 7.84%
Avg Reel Plays: 0
Avg
Likes: 4.6K
Likes: 4.6K
Male Audience: 32.22%
Female Audience: 67.78%
52. @andrewsaintandrew
55.2K Followers
Engagement Rate: 6.34%
Avg Reel Plays: 6.3K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 63.73%
Female Audience: 36.27%
53. @creativeboss
53.4K Followers
Engagement Rate: 11.80%
Avg Reel Plays: 0
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 19.52%
Female Audience: 80.48%
54. @thekashbarb
53.3K Followers
Engagement Rate: 19.70%
Avg Reel Plays: 16.6K
Avg
Likes: 10.5K
Likes: 10.5K
Male Audience: 11.19%
Female Audience: 88.81%
55. @underboobgodess
49.9K Followers
Engagement Rate: 5.61%
Avg Reel Plays: 8.2K
Avg
Likes: 2.8K
Likes: 2.8K
Male Audience: 75.34%
Female Audience: 24.66%
56. @sasssdoll
48.4K Followers
Engagement Rate: 16.74%
Avg Reel Plays: 11.2K
Avg
Likes: 8.1K
Likes: 8.1K
Male Audience: 53.97%
Female Audience: 46.03%
57. @thebeautyloverl
48K Followers
Engagement Rate: 5.83%
Avg Reel Plays: 59.5K
Avg
Likes: 2.8K
Likes: 2.8K
Male Audience: 11.49%
Female Audience: 88.51%
58. @seekingshifts
46.2K Followers
Engagement Rate: 5.41%
Avg Reel Plays: 117.8K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 4.98%
Female Audience: 95.02%
59. @mannequinskin
45.1K Followers
Engagement Rate: 9.53%
Avg Reel Plays: 10.5K
Avg
Likes: 4.3K
Likes: 4.3K
Male Audience: 16.03%
Female Audience: 83.97%
60. @cristyjerez16
44.8K Followers
Engagement Rate: 31.03%
Avg Reel Plays: 627.4K
Avg
Likes: 13.9K
Likes: 13.9K
Male Audience: 10.69%
Female Audience: 89.31%
61. @alexalink
44.1K Followers
Engagement Rate: 4.99%
Avg Reel Plays: 17.6K
Avg
Likes: 2.2K
Likes: 2.2K
Male Audience: 6.79%
Female Audience: 93.21%
62. @fotosreystudio
42.2K Followers
Engagement Rate: 5.21%
Avg Reel Plays: 32.5K
Avg
Likes: 2.2K
Likes: 2.2K
Male Audience: 50.53%
Female Audience: 49.47%
63. @thegothicsprite
41.5K Followers
Engagement Rate: 6.27%
Avg Reel Plays: 23.4K
Avg
Likes: 2.6K
Likes: 2.6K
Male Audience: 6.85%
Female Audience: 93.15%
64. @amandawilsonmakeup
40.4K Followers
Engagement Rate: 6.93%
Avg Reel Plays: 4.5K
Avg
Likes: 2.8K
Likes: 2.8K
Male Audience: 51.69%
Female Audience: 48.31%
65. @makeupbyevan
38.6K Followers
Engagement Rate: 311.40%
Avg Reel Plays: 9.3K
Avg
Likes: 120.2K
Likes: 120.2K
Male Audience: 76.19%
Female Audience: 23.81%
66. @km0ua
38K Followers
Engagement Rate: 7.11%
Avg Reel Plays: 5.3K
Avg
Likes: 2.7K
Likes: 2.7K
Male Audience: 78.98%
Female Audience: 21.02%
67. @niceyy_badd
37.9K Followers
Engagement Rate: 9.23%
Avg Reel Plays: 6.2K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 67.79%
Female Audience: 32.21%
68. @_.solid_gold
37.8K Followers
Engagement Rate: 7.94%
Avg Reel Plays: 71.1K
Avg
Likes: 3K
Likes: 3K
Male Audience: 36.92%
Female Audience: 63.08%
69. @alexxalexxis
37.1K Followers
Engagement Rate: 17.25%
Avg Reel Plays: 54.8K
Avg
Likes: 6.4K
Likes: 6.4K
Male Audience: 68.54%
Female Audience: 31.46%
70. @cynthiia.marie
36.6K Followers
Engagement Rate: 5.46%
Avg Reel Plays: 18.4K
Avg
Likes: 2K
Likes: 2K
Male Audience: 33.48%
Female Audience: 66.52%
71. @jaylynn.lindo
35.4K Followers
Engagement Rate: 685.59%
Avg Reel Plays: 3.3K
Avg
Likes: 242.7K
Likes: 242.7K
Male Audience: 11.68%
Female Audience: 88.32%
72. @amandapiercemakeup
35.2K Followers
Engagement Rate: 5.40%
Avg Reel Plays: 16.2K
Avg
Likes: 1.9K
Likes: 1.9K
Male Audience: 36.19%
Female Audience: 63.81%
73. @jey_ventura
35K Followers
Engagement Rate: 11.71%
Avg Reel Plays: 2.8K
Avg
Likes: 4.1K
Likes: 4.1K
Male Audience: 35.78%
Female Audience: 64.22%
74. @koreankandy
34.1K Followers
Engagement Rate: 82.40%
Avg Reel Plays: 2.6K
Avg
Likes: 28.1K
Likes: 28.1K
Male Audience: 10.93%
Female Audience: 89.07%
75. @kendallalfred
33.5K Followers
Engagement Rate: 8.36%
Avg Reel Plays: 3.7K
Avg
Likes: 2.8K
Likes: 2.8K
Male Audience: 4.28%
Female Audience: 95.72%
76. @asashaartistry
33.4K Followers
Engagement Rate: 32.34%
Avg Reel Plays: 3.8K
Avg
Likes: 10.8K
Likes: 10.8K
Male Audience: 5.94%
Female Audience: 94.06%
77. @annikita_kay
33.4K Followers
Engagement Rate: 5.09%
Avg Reel Plays: 1.2K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 80.10%
Female Audience: 19.90%
78. @isaramirezjimenez
33.1K Followers
Engagement Rate: 15.41%
Avg Reel Plays: 0
Avg
Likes: 5.1K
Likes: 5.1K
Male Audience: 50.22%
Female Audience: 49.78%
79. @cheetahhpearl
32.4K Followers
Engagement Rate: 6.79%
Avg Reel Plays: 40.6K
Avg
Likes: 2.2K
Likes: 2.2K
Male Audience: 43.72%
Female Audience: 56.28%
80. @jaylaflareglam
31.5K Followers
Engagement Rate: 5.40%
Avg Reel Plays: 4.4K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 46.44%
Female Audience: 53.56%
81. @makeupby__jb
31.3K Followers
Engagement Rate: 9.90%
Avg Reel Plays: 29.5K
Avg
Likes: 3.1K
Likes: 3.1K
Male Audience: 4.71%
Female Audience: 95.29%
82. @anooshka.yousefasr
29.6K Followers
Engagement Rate: 231.76%
Avg Reel Plays: 45.1K
Avg
Likes: 68.6K
Likes: 68.6K
Male Audience: 47.28%
Female Audience: 52.72%
83. @_adajanelle
29.3K Followers
Engagement Rate: 12.97%
Avg Reel Plays: 1.7K
Avg
Likes: 3.8K
Likes: 3.8K
Male Audience: 78.70%
Female Audience: 21.30%
84. @soynath__
29.2K Followers
Engagement Rate: 11.99%
Avg Reel Plays: 77.2K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 3.17%
Female Audience: 96.83%
85. @beauty.by.nur
28.8K Followers
Engagement Rate: 10.07%
Avg Reel Plays: 15.5K
Avg
Likes: 2.9K
Likes: 2.9K
Male Audience: 6.40%
Female Audience: 93.60%
86. @lizsantanabeauty
28.4K Followers
Engagement Rate: 5.99%
Avg Reel Plays: 6.2K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 20.22%
Female Audience: 79.78%
87. @beautybyputi
28.4K Followers
Engagement Rate: 70.77%
Avg Reel Plays: 20.8K
Avg
Likes: 20.1K
Likes: 20.1K
Male Audience: 63.17%
Female Audience: 36.83%
88. @makeupbykandice
27.9K Followers
Engagement Rate: 28.67%
Avg Reel Plays: 12.4K
Avg
Likes: 8K
Likes: 8K
Male Audience: 15.17%
Female Audience: 84.83%
89. @bellamayven
27.9K Followers
Engagement Rate: 11.11%
Avg Reel Plays: 18.3K
Avg
Likes: 3.1K
Likes: 3.1K
Male Audience: 9.93%
Female Audience: 90.07%
90. @official_l3ah
26.4K Followers
Engagement Rate: 5.68%
Avg Reel Plays: 13.5K
Avg
Likes: 1.5K
Likes: 1.5K
Male Audience: 54.55%
Female Audience: 45.45%
91. @bria.kailyn
26.2K Followers
Engagement Rate: 29.77%
Avg Reel Plays: 4.2K
Avg
Likes: 7.8K
Likes: 7.8K
Male Audience: 81.77%
Female Audience: 18.23%
92. @alli_loves_skincare
25.5K Followers
Engagement Rate: 5.88%
Avg Reel Plays: 3.3K
Avg
Likes: 1.5K
Likes: 1.5K
Male Audience: 12.10%
Female Audience: 87.90%
93. @icyparris
25.3K Followers
Engagement Rate: 5.14%
Avg Reel Plays: 3K
Avg
Likes: 1.3K
Likes: 1.3K
Male Audience: 52.60%
Female Audience: 47.40%
94. @yann_makeup_artist
25.2K Followers
Engagement Rate: 59.13%
Avg Reel Plays: 10.8K
Avg
Likes: 14.9K
Likes: 14.9K
Male Audience: 50.44%
Female Audience: 49.56%
95. @beautybyomar
25K Followers
Engagement Rate: 6.00%
Avg Reel Plays: 10.8K
Avg
Likes: 1.5K
Likes: 1.5K
Male Audience: 18.94%
Female Audience: 81.06%
96. @misskrysx
24.7K Followers
Engagement Rate: 5.67%
Avg Reel Plays: 2.4K
Avg
Likes: 1.4K
Likes: 1.4K
Male Audience: 50.54%
Female Audience: 49.46%
97. @sashaglasser
24.6K Followers
Engagement Rate: 4.88%
Avg Reel Plays: 5.2K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 30.62%
Female Audience: 69.38%
98. @nolas_wedding
24.5K Followers
Engagement Rate: 13.88%
Avg Reel Plays: 33.6K
Avg
Likes: 3.4K
Likes: 3.4K
Male Audience: 16.31%
Female Audience: 83.69%
99. @hazelaciire
24.3K Followers
Engagement Rate: 10.29%
Avg Reel Plays: 6.6K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 68.99%
Female Audience: 31.01%
100. @tatimariee__
24K Followers
Engagement Rate: 8.33%
Avg Reel Plays: 3.2K
Avg
Likes: 2K
Likes: 2K
Male Audience: 65.25%
Female Audience: 34.75%
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