Top 100 Beauty Influencers in USA (2025) are:-
1. @mysashaofficial
3.7M Followers
Engagement Rate: 6.38%
Avg Reel Plays: 404.4K
Avg
Likes: 235.9K
Likes: 235.9K
Male Audience: 59.94%
Female Audience: 40.06%
2. @thejacobbertrand
2.8M Followers
Engagement Rate: 6.84%
Avg Reel Plays: 1.5M
Avg
Likes: 191.5K
Likes: 191.5K
Male Audience: 29.02%
Female Audience: 70.98%
3. @finergyglobal1
946.6K Followers
Engagement Rate: 10.26%
Avg Reel Plays: 101.9K
Avg
Likes: 97.1K
Likes: 97.1K
Male Audience: 47.43%
Female Audience: 52.57%
4. @jaylabrenae
917.2K Followers
Engagement Rate: 7.02%
Avg Reel Plays: 564.7K
Avg
Likes: 64.4K
Likes: 64.4K
Male Audience: 9.73%
Female Audience: 90.27%
5. @he1iya
792K Followers
Engagement Rate: 6.30%
Avg Reel Plays: 521.6K
Avg
Likes: 49.9K
Likes: 49.9K
Male Audience: 27.76%
Female Audience: 72.24%
6. @bratz_i.n.c
474.5K Followers
Engagement Rate: 11.17%
Avg Reel Plays: 516.1K
Avg
Likes: 53K
Likes: 53K
Male Audience: 17.00%
Female Audience: 83.00%
7. @nickie_dabarbie
465.9K Followers
Engagement Rate: 6.53%
Avg Reel Plays: 267.6K
Avg
Likes: 30.4K
Likes: 30.4K
Male Audience: 42.69%
Female Audience: 57.31%
8. @maritzamalaga_
460.2K Followers
Engagement Rate: 23.01%
Avg Reel Plays: 36K
Avg
Likes: 105.9K
Likes: 105.9K
Male Audience: 4.08%
Female Audience: 95.92%
9. @tinagafur
455.6K Followers
Engagement Rate: 5.05%
Avg Reel Plays: 256.4K
Avg
Likes: 23K
Likes: 23K
Male Audience: 19.11%
Female Audience: 80.89%
10. @halleeee.sand
443.8K Followers
Engagement Rate: 16.49%
Avg Reel Plays: 264.9K
Avg
Likes: 73.2K
Likes: 73.2K
Male Audience: 7.92%
Female Audience: 92.08%
11. @petra.mocanu
421.8K Followers
Engagement Rate: 14.79%
Avg Reel Plays: 52.9K
Avg
Likes: 62.4K
Likes: 62.4K
Male Audience: 5.29%
Female Audience: 94.71%
12. @becksmecks2
411.2K Followers
Engagement Rate: 9.92%
Avg Reel Plays: 585K
Avg
Likes: 40.8K
Likes: 40.8K
Male Audience: 8.37%
Female Audience: 91.63%
13. @ashleybidelspach
366.5K Followers
Engagement Rate: 5.87%
Avg Reel Plays: 204.7K
Avg
Likes: 21.5K
Likes: 21.5K
Male Audience: 53.89%
Female Audience: 46.11%
14. @maxieelise
360.5K Followers
Engagement Rate: 6.13%
Avg Reel Plays: 322.1K
Avg
Likes: 22.1K
Likes: 22.1K
Male Audience: 6.40%
Female Audience: 93.60%
15. @duchess.braids
359K Followers
Engagement Rate: 10.97%
Avg Reel Plays: 1.4M
Avg
Likes: 39.4K
Likes: 39.4K
Male Audience: 3.65%
Female Audience: 96.35%
16. @christine.elizabeth
334.9K Followers
Engagement Rate: 7.73%
Avg Reel Plays: 421.6K
Avg
Likes: 25.9K
Likes: 25.9K
Male Audience: 44.88%
Female Audience: 55.12%
17. @lipstickheelsandababy
328.4K Followers
Engagement Rate: 9.68%
Avg Reel Plays: 20.2K
Avg
Likes: 31.8K
Likes: 31.8K
Male Audience: 10.29%
Female Audience: 89.71%
18. @mcanthonyfreddy
315.1K Followers
Engagement Rate: 11.46%
Avg Reel Plays: 199.6K
Avg
Likes: 36.1K
Likes: 36.1K
Male Audience: 55.79%
Female Audience: 44.21%
19. @thechicnatural
311.1K Followers
Engagement Rate: 7.20%
Avg Reel Plays: 368.7K
Avg
Likes: 22.4K
Likes: 22.4K
Male Audience: 2.36%
Female Audience: 97.64%
20. @tiarasoboojie
306.4K Followers
Engagement Rate: 6.01%
Avg Reel Plays: 23.4K
Avg
Likes: 18.4K
Likes: 18.4K
Male Audience: 12.72%
Female Audience: 87.28%
21. @taipeiqueen
293.3K Followers
Engagement Rate: 6.34%
Avg Reel Plays: 177.4K
Avg
Likes: 18.6K
Likes: 18.6K
Male Audience: 25.21%
Female Audience: 74.79%
22. @cindygutierrz
276K Followers
Engagement Rate: 8.30%
Avg Reel Plays: 45.3K
Avg
Likes: 22.9K
Likes: 22.9K
Male Audience: 46.20%
Female Audience: 53.80%
23. @marascampo
267.9K Followers
Engagement Rate: 5.34%
Avg Reel Plays: 358.3K
Avg
Likes: 14.3K
Likes: 14.3K
Male Audience: 28.05%
Female Audience: 71.95%
24. @paulapavel_
260.7K Followers
Engagement Rate: 14.23%
Avg Reel Plays: 225.7K
Avg
Likes: 37.1K
Likes: 37.1K
Male Audience: 37.30%
Female Audience: 62.70%
25. @vicmram
229.7K Followers
Engagement Rate: 6.40%
Avg Reel Plays: 463.2K
Avg
Likes: 14.7K
Likes: 14.7K
Male Audience: 25.88%
Female Audience: 74.12%
26. @angwitacho
221.3K Followers
Engagement Rate: 5.20%
Avg Reel Plays: 104.8K
Avg
Likes: 11.5K
Likes: 11.5K
Male Audience: 20.11%
Female Audience: 79.89%
27. @virgtify
215.5K Followers
Engagement Rate: 5.71%
Avg Reel Plays: 232.4K
Avg
Likes: 12.3K
Likes: 12.3K
Male Audience: 10.59%
Female Audience: 89.41%
28. @meechnicole
215.5K Followers
Engagement Rate: 8.72%
Avg Reel Plays: 290.3K
Avg
Likes: 18.8K
Likes: 18.8K
Male Audience: 5.47%
Female Audience: 94.53%
29. @pimpcess.paris
197.7K Followers
Engagement Rate: 11.33%
Avg Reel Plays: 84.4K
Avg
Likes: 22.4K
Likes: 22.4K
Male Audience: 8.76%
Female Audience: 91.24%
30. @skincareanarchy
184.5K Followers
Engagement Rate: 5.37%
Avg Reel Plays: 20.8K
Avg
Likes: 9.9K
Likes: 9.9K
Male Audience: 21.26%
Female Audience: 78.74%
31. @tays_beauty
181.7K Followers
Engagement Rate: 5.12%
Avg Reel Plays: 54.1K
Avg
Likes: 9.3K
Likes: 9.3K
Male Audience: 86.69%
Female Audience: 13.31%
32. @tonicheri_
176.7K Followers
Engagement Rate: 7.30%
Avg Reel Plays: 49.2K
Avg
Likes: 12.9K
Likes: 12.9K
Male Audience: 40.27%
Female Audience: 59.73%
33. @layl0
175.1K Followers
Engagement Rate: 6.05%
Avg Reel Plays: 14.8K
Avg
Likes: 10.6K
Likes: 10.6K
Male Audience: 44.14%
Female Audience: 55.86%
34. @jazturner16
170.9K Followers
Engagement Rate: 7.61%
Avg Reel Plays: 60.7K
Avg
Likes: 13K
Likes: 13K
Male Audience: 25.31%
Female Audience: 74.69%
35. @vitallymelanie
170.8K Followers
Engagement Rate: 11.77%
Avg Reel Plays: 370.8K
Avg
Likes: 20.1K
Likes: 20.1K
Male Audience: 9.41%
Female Audience: 90.59%
36. @madeforparis
170K Followers
Engagement Rate: 10.06%
Avg Reel Plays: 101.9K
Avg
Likes: 17.1K
Likes: 17.1K
Male Audience: 4.97%
Female Audience: 95.03%
37. @camrynthedoll
164.5K Followers
Engagement Rate: 33.86%
Avg Reel Plays: 177.1K
Avg
Likes: 55.7K
Likes: 55.7K
Male Audience: 13.07%
Female Audience: 86.93%
38. @sincerely_niya
162.9K Followers
Engagement Rate: 6.51%
Avg Reel Plays: 81.8K
Avg
Likes: 10.6K
Likes: 10.6K
Male Audience: 7.22%
Female Audience: 92.78%
39. @katiannainnello
162.8K Followers
Engagement Rate: 18.30%
Avg Reel Plays: 51.1K
Avg
Likes: 29.8K
Likes: 29.8K
Male Audience: 68.29%
Female Audience: 31.71%
40. @aimyyz
158.1K Followers
Engagement Rate: 9.55%
Avg Reel Plays: 33.8K
Avg
Likes: 15.1K
Likes: 15.1K
Male Audience: 89.98%
Female Audience: 10.02%
41. @keniadelira
154.5K Followers
Engagement Rate: 12.88%
Avg Reel Plays: 49.8K
Avg
Likes: 19.9K
Likes: 19.9K
Male Audience: 88.24%
Female Audience: 11.76%
42. @lisa_beauty0928
153.4K Followers
Engagement Rate: 11.02%
Avg Reel Plays: 8.6K
Avg
Likes: 16.9K
Likes: 16.9K
Male Audience: 34.81%
Female Audience: 65.19%
43. @bonniejoc
148.6K Followers
Engagement Rate: 8.61%
Avg Reel Plays: 15.9K
Avg
Likes: 12.8K
Likes: 12.8K
Male Audience: 8.30%
Female Audience: 91.70%
44. @trinityroseofficial
147K Followers
Engagement Rate: 28.44%
Avg Reel Plays: 103.6K
Avg
Likes: 41.8K
Likes: 41.8K
Male Audience: 18.43%
Female Audience: 81.57%
45. @laurasiaandrea
145.9K Followers
Engagement Rate: 6.79%
Avg Reel Plays: 95.4K
Avg
Likes: 9.9K
Likes: 9.9K
Male Audience: 5.51%
Female Audience: 94.49%
46. @kai.york.official
139.5K Followers
Engagement Rate: 6.02%
Avg Reel Plays: 38K
Avg
Likes: 8.4K
Likes: 8.4K
Male Audience: 52.74%
Female Audience: 47.26%
47. @tamia.jessicaa
138.6K Followers
Engagement Rate: 112.05%
Avg Reel Plays: 33.7K
Avg
Likes: 155.3K
Likes: 155.3K
Male Audience: 47.53%
Female Audience: 52.47%
48. @aman_burm
136.3K Followers
Engagement Rate: 7.04%
Avg Reel Plays: 152.2K
Avg
Likes: 9.6K
Likes: 9.6K
Male Audience: 4.73%
Female Audience: 95.27%
49. @itsyourwcw_
136.2K Followers
Engagement Rate: 20.70%
Avg Reel Plays: 95.6K
Avg
Likes: 28.2K
Likes: 28.2K
Male Audience: 76.17%
Female Audience: 23.83%
50. @shalinivadhera
133.4K Followers
Engagement Rate: 15.07%
Avg Reel Plays: 53.8K
Avg
Likes: 20.1K
Likes: 20.1K
Male Audience: 54.11%
Female Audience: 45.89%
51. @tiaamilan
132.5K Followers
Engagement Rate: 7.55%
Avg Reel Plays: 29K
Avg
Likes: 10K
Likes: 10K
Male Audience: 66.03%
Female Audience: 33.97%
52. @stephtaylorjackson
131.8K Followers
Engagement Rate: 10.17%
Avg Reel Plays: 4K
Avg
Likes: 13.4K
Likes: 13.4K
Male Audience: 27.17%
Female Audience: 72.83%
53. @winter_theedon
130.3K Followers
Engagement Rate: 12.13%
Avg Reel Plays: 13K
Avg
Likes: 15.8K
Likes: 15.8K
Male Audience: 24.49%
Female Audience: 75.51%
54. @aminahdark
130.1K Followers
Engagement Rate: 6.00%
Avg Reel Plays: 7.3K
Avg
Likes: 7.8K
Likes: 7.8K
Male Audience: 66.28%
Female Audience: 33.72%
55. @thatssomaniiii
129K Followers
Engagement Rate: 5.04%
Avg Reel Plays: 120.5K
Avg
Likes: 6.5K
Likes: 6.5K
Male Audience: 10.48%
Female Audience: 89.52%
56. @dileks_journal
127.8K Followers
Engagement Rate: 7.82%
Avg Reel Plays: 45.7K
Avg
Likes: 10K
Likes: 10K
Male Audience: 25.28%
Female Audience: 74.72%
57. @cristal_perez
127.3K Followers
Engagement Rate: 6.28%
Avg Reel Plays: 101.2K
Avg
Likes: 8K
Likes: 8K
Male Audience: 11.82%
Female Audience: 88.18%
58. @sldesigns1
125.6K Followers
Engagement Rate: 8.04%
Avg Reel Plays: 10.5K
Avg
Likes: 10.1K
Likes: 10.1K
Male Audience: 53.65%
Female Audience: 46.35%
59. @kimdollxo
125.4K Followers
Engagement Rate: 11.56%
Avg Reel Plays: 13.5K
Avg
Likes: 14.5K
Likes: 14.5K
Male Audience: 22.58%
Female Audience: 77.42%
60. @kiomii101
125.3K Followers
Engagement Rate: 5.75%
Avg Reel Plays: 35.5K
Avg
Likes: 7.2K
Likes: 7.2K
Male Audience: 88.99%
Female Audience: 11.01%
61. @prettisusu
124.7K Followers
Engagement Rate: 6.74%
Avg Reel Plays: 38.5K
Avg
Likes: 8.4K
Likes: 8.4K
Male Audience: 10.39%
Female Audience: 89.61%
62. @thaismayaofficial
123.9K Followers
Engagement Rate: 10.49%
Avg Reel Plays: 15.9K
Avg
Likes: 13K
Likes: 13K
Male Audience: 57.94%
Female Audience: 42.06%
63. @ysumaya
122.2K Followers
Engagement Rate: 13.01%
Avg Reel Plays: 33.2K
Avg
Likes: 15.9K
Likes: 15.9K
Male Audience: 5.59%
Female Audience: 94.41%
64. @kashiajabre
118.4K Followers
Engagement Rate: 7.69%
Avg Reel Plays: 71.1K
Avg
Likes: 9.1K
Likes: 9.1K
Male Audience: 11.56%
Female Audience: 88.44%
65. @glambyroxy
117.9K Followers
Engagement Rate: 23.75%
Avg Reel Plays: 5.5K
Avg
Likes: 28K
Likes: 28K
Male Audience: 8.14%
Female Audience: 91.86%
66. @seolahh_
113.9K Followers
Engagement Rate: 5.62%
Avg Reel Plays: 74.9K
Avg
Likes: 6.4K
Likes: 6.4K
Male Audience: 85.17%
Female Audience: 14.83%
67. @rebeccayandy
110.3K Followers
Engagement Rate: 8.98%
Avg Reel Plays: 20.9K
Avg
Likes: 9.9K
Likes: 9.9K
Male Audience: 41.93%
Female Audience: 58.07%
68. @nicoleraehair
109.3K Followers
Engagement Rate: 5.58%
Avg Reel Plays: 56.9K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 58.31%
Female Audience: 41.69%
69. @binetou___
106.7K Followers
Engagement Rate: 5.72%
Avg Reel Plays: 37.3K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 11.07%
Female Audience: 88.93%
70. @being_frugal
105.8K Followers
Engagement Rate: 6.05%
Avg Reel Plays: 42.6K
Avg
Likes: 6.4K
Likes: 6.4K
Male Audience: 10.26%
Female Audience: 89.74%
71. @joyayh_
105.6K Followers
Engagement Rate: 7.48%
Avg Reel Plays: 39.7K
Avg
Likes: 7.9K
Likes: 7.9K
Male Audience: 80.91%
Female Audience: 19.09%
72. @damayaadanae__
105.4K Followers
Engagement Rate: 14.71%
Avg Reel Plays: 236.4K
Avg
Likes: 15.5K
Likes: 15.5K
Male Audience: 4.35%
Female Audience: 95.65%
73. @amandadiaz330
105.4K Followers
Engagement Rate: 12.52%
Avg Reel Plays: 7.4K
Avg
Likes: 13.2K
Likes: 13.2K
Male Audience: 96.21%
Female Audience: 3.79%
74. @kaylinnicolexo
104.7K Followers
Engagement Rate: 6.30%
Avg Reel Plays: 15.1K
Avg
Likes: 6.6K
Likes: 6.6K
Male Audience: 57.21%
Female Audience: 42.79%
75. @phionarey
104.5K Followers
Engagement Rate: 43.92%
Avg Reel Plays: 213K
Avg
Likes: 45.9K
Likes: 45.9K
Male Audience: 42.68%
Female Audience: 57.32%
76. @mur.mur_style
103.8K Followers
Engagement Rate: 7.23%
Avg Reel Plays: 149.1K
Avg
Likes: 7.5K
Likes: 7.5K
Male Audience: 33.01%
Female Audience: 66.99%
77. @briittneymyers
102K Followers
Engagement Rate: 5.98%
Avg Reel Plays: 8.5K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 75.56%
Female Audience: 24.44%
78. @angelakajo
101.2K Followers
Engagement Rate: 5.63%
Avg Reel Plays: 22.1K
Avg
Likes: 5.7K
Likes: 5.7K
Male Audience: 47.01%
Female Audience: 52.99%
79. @likkunaas_
100.3K Followers
Engagement Rate: 5.58%
Avg Reel Plays: 25.4K
Avg
Likes: 5.6K
Likes: 5.6K
Male Audience: 48.92%
Female Audience: 51.08%
80. @ghazzzzzz
100K Followers
Engagement Rate: 5.80%
Avg Reel Plays: 50.9K
Avg
Likes: 5.8K
Likes: 5.8K
Male Audience: 46.26%
Female Audience: 53.74%
81. @liyahmckenzie
99.6K Followers
Engagement Rate: 6.83%
Avg Reel Plays: 17.2K
Avg
Likes: 6.8K
Likes: 6.8K
Male Audience: 71.57%
Female Audience: 28.43%
82. @realjasmakayla
99.4K Followers
Engagement Rate: 6.14%
Avg Reel Plays: 12.2K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 51.55%
Female Audience: 48.45%
83. @__nursebae_
98.6K Followers
Engagement Rate: 6.09%
Avg Reel Plays: 11.2K
Avg
Likes: 6K
Likes: 6K
Male Audience: 50.78%
Female Audience: 49.22%
84. @jasminterryofficial
97.1K Followers
Engagement Rate: 104.12%
Avg Reel Plays: 21K
Avg
Likes: 101.1K
Likes: 101.1K
Male Audience: 73.85%
Female Audience: 26.15%
85. @tasiamarie
96.7K Followers
Engagement Rate: 6.83%
Avg Reel Plays: 31.3K
Avg
Likes: 6.6K
Likes: 6.6K
Male Audience: 70.17%
Female Audience: 29.83%
86. @im_blacklily
95.6K Followers
Engagement Rate: 14.02%
Avg Reel Plays: 71.7K
Avg
Likes: 13.4K
Likes: 13.4K
Male Audience: 40.30%
Female Audience: 59.70%
87. @mahisha_dellinger
95.3K Followers
Engagement Rate: 9.34%
Avg Reel Plays: 37K
Avg
Likes: 8.9K
Likes: 8.9K
Male Audience: 7.44%
Female Audience: 92.56%
88. @darymarie.artist
94.6K Followers
Engagement Rate: 7.61%
Avg Reel Plays: 162.7K
Avg
Likes: 7.2K
Likes: 7.2K
Male Audience: 15.90%
Female Audience: 84.10%
89. @milkydew_
94.4K Followers
Engagement Rate: 6.25%
Avg Reel Plays: 141.7K
Avg
Likes: 5.9K
Likes: 5.9K
Male Audience: 8.83%
Female Audience: 91.17%
90. @myahayliee
93.1K Followers
Engagement Rate: 19.23%
Avg Reel Plays: 60.9K
Avg
Likes: 17.9K
Likes: 17.9K
Male Audience: 38.04%
Female Audience: 61.96%
91. @nydafairy
90.5K Followers
Engagement Rate: 7.96%
Avg Reel Plays: 44.4K
Avg
Likes: 7.2K
Likes: 7.2K
Male Audience: 6.05%
Female Audience: 93.95%
92. @juliana_m_leite
90.4K Followers
Engagement Rate: 9.51%
Avg Reel Plays: 19.1K
Avg
Likes: 8.6K
Likes: 8.6K
Male Audience: 50.15%
Female Audience: 49.85%
93. @lb_joey
89.8K Followers
Engagement Rate: 7.57%
Avg Reel Plays: 0
Avg
Likes: 6.8K
Likes: 6.8K
Male Audience: 49.80%
Female Audience: 50.20%
94. @oct.10.2005
86K Followers
Engagement Rate: 14.88%
Avg Reel Plays: 62.3K
Avg
Likes: 12.8K
Likes: 12.8K
Male Audience: 47.35%
Female Audience: 52.65%
95. @im_ariannaa
85.4K Followers
Engagement Rate: 13.58%
Avg Reel Plays: 6K
Avg
Likes: 11.6K
Likes: 11.6K
Male Audience: 53.42%
Female Audience: 46.58%
96. @shanna_lisa
83.4K Followers
Engagement Rate: 6.47%
Avg Reel Plays: 2.6K
Avg
Likes: 5.4K
Likes: 5.4K
Male Audience: 19.54%
Female Audience: 80.46%
97. @missadaa
82.8K Followers
Engagement Rate: 7.61%
Avg Reel Plays: 18.1K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 30.27%
Female Audience: 69.73%
98. @angelicalovvee
82.1K Followers
Engagement Rate: 11.57%
Avg Reel Plays: 111.8K
Avg
Likes: 9.5K
Likes: 9.5K
Male Audience: 93.29%
Female Audience: 6.71%
99. @hintofstacy
82K Followers
Engagement Rate: 9.51%
Avg Reel Plays: 107.4K
Avg
Likes: 7.8K
Likes: 7.8K
Male Audience: 87.60%
Female Audience: 12.40%
100. @magsmathes
81.7K Followers
Engagement Rate: 5.14%
Avg Reel Plays: 19.9K
Avg
Likes: 4.2K
Likes: 4.2K
Male Audience: 57.67%
Female Audience: 42.33%
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