Top 100 Beauty Influencers in California (2025) are:-
1. @mysashaofficial
3.7M Followers
Engagement Rate: 6.38%
Avg Reel Plays: 404.4K
Avg
Likes: 235.9K
Likes: 235.9K
Male Audience: 59.94%
Female Audience: 40.06%
2. @violetbenson
628.6K Followers
Engagement Rate: 5.03%
Avg Reel Plays: 496.9K
Avg
Likes: 31.6K
Likes: 31.6K
Male Audience: 30.23%
Female Audience: 69.77%
3. @halleeee.sand
443.8K Followers
Engagement Rate: 16.49%
Avg Reel Plays: 264.9K
Avg
Likes: 73.2K
Likes: 73.2K
Male Audience: 7.92%
Female Audience: 92.08%
4. @ashleybidelspach
366.5K Followers
Engagement Rate: 5.87%
Avg Reel Plays: 204.7K
Avg
Likes: 21.5K
Likes: 21.5K
Male Audience: 53.89%
Female Audience: 46.11%
5. @maxieelise
360.5K Followers
Engagement Rate: 6.13%
Avg Reel Plays: 322.1K
Avg
Likes: 22.1K
Likes: 22.1K
Male Audience: 6.40%
Female Audience: 93.60%
6. @lipstickheelsandababy
328.4K Followers
Engagement Rate: 9.68%
Avg Reel Plays: 20.2K
Avg
Likes: 31.8K
Likes: 31.8K
Male Audience: 10.29%
Female Audience: 89.71%
7. @taipeiqueen
293.3K Followers
Engagement Rate: 6.34%
Avg Reel Plays: 177.4K
Avg
Likes: 18.6K
Likes: 18.6K
Male Audience: 25.21%
Female Audience: 74.79%
8. @vicmram
237K Followers
Engagement Rate: 7.89%
Avg Reel Plays: 685.5K
Avg
Likes: 18.7K
Likes: 18.7K
Male Audience: 25.88%
Female Audience: 74.12%
9. @angwitacho
221.8K Followers
Engagement Rate: 5.91%
Avg Reel Plays: 106.2K
Avg
Likes: 13.1K
Likes: 13.1K
Male Audience: 20.11%
Female Audience: 79.89%
10. @virgtify
215.5K Followers
Engagement Rate: 5.71%
Avg Reel Plays: 232.4K
Avg
Likes: 12.3K
Likes: 12.3K
Male Audience: 10.59%
Female Audience: 89.41%
11. @laemekiia
172.3K Followers
Engagement Rate: 5.40%
Avg Reel Plays: 297.6K
Avg
Likes: 9.3K
Likes: 9.3K
Male Audience: 4.32%
Female Audience: 95.68%
12. @vitallymelanie
170.8K Followers
Engagement Rate: 11.77%
Avg Reel Plays: 370.8K
Avg
Likes: 20.1K
Likes: 20.1K
Male Audience: 9.41%
Female Audience: 90.59%
13. @aimyyz
158.1K Followers
Engagement Rate: 9.55%
Avg Reel Plays: 33.8K
Avg
Likes: 15.1K
Likes: 15.1K
Male Audience: 89.98%
Female Audience: 10.02%
14. @keniadelira
154.5K Followers
Engagement Rate: 12.88%
Avg Reel Plays: 49.8K
Avg
Likes: 19.9K
Likes: 19.9K
Male Audience: 88.24%
Female Audience: 11.76%
15. @bonniejoc
153K Followers
Engagement Rate: 20.65%
Avg Reel Plays: 20.7K
Avg
Likes: 31.6K
Likes: 31.6K
Male Audience: 8.30%
Female Audience: 91.70%
16. @trinityroseofficial
146.3K Followers
Engagement Rate: 28.57%
Avg Reel Plays: 103.6K
Avg
Likes: 41.8K
Likes: 41.8K
Male Audience: 18.43%
Female Audience: 81.57%
17. @shalinivadhera
132.9K Followers
Engagement Rate: 15.20%
Avg Reel Plays: 53.9K
Avg
Likes: 20.2K
Likes: 20.2K
Male Audience: 54.11%
Female Audience: 45.89%
18. @sldesigns1
125.6K Followers
Engagement Rate: 8.04%
Avg Reel Plays: 10.5K
Avg
Likes: 10.1K
Likes: 10.1K
Male Audience: 53.65%
Female Audience: 46.35%
19. @kiomii101
125.3K Followers
Engagement Rate: 5.75%
Avg Reel Plays: 35.5K
Avg
Likes: 7.2K
Likes: 7.2K
Male Audience: 88.99%
Female Audience: 11.01%
20. @prettisusu
124.6K Followers
Engagement Rate: 5.14%
Avg Reel Plays: 30.1K
Avg
Likes: 6.4K
Likes: 6.4K
Male Audience: 10.39%
Female Audience: 89.61%
21. @glambyroxy
117.7K Followers
Engagement Rate: 25.66%
Avg Reel Plays: 5.7K
Avg
Likes: 30.2K
Likes: 30.2K
Male Audience: 8.14%
Female Audience: 91.86%
22. @seolahh_
117.4K Followers
Engagement Rate: 24.02%
Avg Reel Plays: 69.8K
Avg
Likes: 28.2K
Likes: 28.2K
Male Audience: 85.17%
Female Audience: 14.83%
23. @nicoleraehair
109.3K Followers
Engagement Rate: 5.58%
Avg Reel Plays: 56.9K
Avg
Likes: 6.1K
Likes: 6.1K
Male Audience: 58.31%
Female Audience: 41.69%
24. @ghazzzzzz
100K Followers
Engagement Rate: 5.80%
Avg Reel Plays: 50.9K
Avg
Likes: 5.8K
Likes: 5.8K
Male Audience: 46.26%
Female Audience: 53.74%
25. @im_blacklily
98K Followers
Engagement Rate: 8.37%
Avg Reel Plays: 72.3K
Avg
Likes: 8.2K
Likes: 8.2K
Male Audience: 40.30%
Female Audience: 59.70%
26. @shanna_lisa
83.4K Followers
Engagement Rate: 6.47%
Avg Reel Plays: 2.6K
Avg
Likes: 5.4K
Likes: 5.4K
Male Audience: 19.54%
Female Audience: 80.46%
27. @zariyahnatalya
73.9K Followers
Engagement Rate: 8.53%
Avg Reel Plays: 1.3K
Avg
Likes: 6.3K
Likes: 6.3K
Male Audience: 69.69%
Female Audience: 30.31%
28. @vintageartbeautiful
73.2K Followers
Engagement Rate: 6.15%
Avg Reel Plays: 0
Avg
Likes: 4.5K
Likes: 4.5K
Male Audience: 14.88%
Female Audience: 85.12%
29. @mikayla_shiann
63.5K Followers
Engagement Rate: 12.13%
Avg Reel Plays: 32.7K
Avg
Likes: 7.7K
Likes: 7.7K
Male Audience: 42.89%
Female Audience: 57.11%
30. @_salemtovar_
61.6K Followers
Engagement Rate: 11.36%
Avg Reel Plays: 43.8K
Avg
Likes: 7K
Likes: 7K
Male Audience: 5.80%
Female Audience: 94.20%
31. @yasdoesitt
61.4K Followers
Engagement Rate: 135.18%
Avg Reel Plays: 2.9K
Avg
Likes: 83K
Likes: 83K
Male Audience: 12.14%
Female Audience: 87.86%
32. @blackgirlssmellgood
57.4K Followers
Engagement Rate: 6.97%
Avg Reel Plays: 29.4K
Avg
Likes: 4K
Likes: 4K
Male Audience: 3.54%
Female Audience: 96.46%
33. @nazyfarnoosh
57K Followers
Engagement Rate: 5.79%
Avg Reel Plays: 4.6K
Avg
Likes: 3.3K
Likes: 3.3K
Male Audience: 20.12%
Female Audience: 79.88%
34. @marjanmamooierealtor
52.4K Followers
Engagement Rate: 26.53%
Avg Reel Plays: 13.8K
Avg
Likes: 13.9K
Likes: 13.9K
Male Audience: 59.00%
Female Audience: 41.00%
35. @mariejay
52.2K Followers
Engagement Rate: 5.75%
Avg Reel Plays: 71.7K
Avg
Likes: 3K
Likes: 3K
Male Audience: 2.86%
Female Audience: 97.14%
36. @alloriawinterphotography
50.3K Followers
Engagement Rate: 5.37%
Avg Reel Plays: 8.8K
Avg
Likes: 2.7K
Likes: 2.7K
Male Audience: 7.33%
Female Audience: 92.67%
37. @chloetessmiller
47.9K Followers
Engagement Rate: 7.72%
Avg Reel Plays: 5K
Avg
Likes: 3.7K
Likes: 3.7K
Male Audience: 10.06%
Female Audience: 89.94%
38. @dontkillsebastian
45.3K Followers
Engagement Rate: 6.84%
Avg Reel Plays: 8.4K
Avg
Likes: 3.1K
Likes: 3.1K
Male Audience: 50.16%
Female Audience: 49.84%
39. @sequoia_foss
44.6K Followers
Engagement Rate: 158.74%
Avg Reel Plays: 3.1K
Avg
Likes: 70.8K
Likes: 70.8K
Male Audience: 54.92%
Female Audience: 45.08%
40. @thefaithlove
43.3K Followers
Engagement Rate: 11.55%
Avg Reel Plays: 9.3K
Avg
Likes: 5K
Likes: 5K
Male Audience: 43.11%
Female Audience: 56.89%
41. @4ever_quana_ari_yair
41.4K Followers
Engagement Rate: 5.07%
Avg Reel Plays: 1.7K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 56.06%
Female Audience: 43.94%
42. @linaalvaa
40.1K Followers
Engagement Rate: 5.24%
Avg Reel Plays: 18.9K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 58.76%
Female Audience: 41.24%
43. @aiyanasakari
38.9K Followers
Engagement Rate: 50.13%
Avg Reel Plays: 15.1K
Avg
Likes: 19.5K
Likes: 19.5K
Male Audience: 38.42%
Female Audience: 61.58%
44. @sandracarolinax
38.7K Followers
Engagement Rate: 11.63%
Avg Reel Plays: 16.9K
Avg
Likes: 4.5K
Likes: 4.5K
Male Audience: 3.40%
Female Audience: 96.60%
45. @clenae
36.5K Followers
Engagement Rate: 266.30%
Avg Reel Plays: 5.3K
Avg
Likes: 97.2K
Likes: 97.2K
Male Audience: 50.91%
Female Audience: 49.09%
46. @lisa__addo
33.6K Followers
Engagement Rate: 5.36%
Avg Reel Plays: 9.1K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 20.88%
Female Audience: 79.12%
47. @midlife.mimi
33.5K Followers
Engagement Rate: 7.76%
Avg Reel Plays: 520
Avg
Likes: 2.6K
Likes: 2.6K
Male Audience: 13.32%
Female Audience: 86.68%
48. @hannahhaileyk
33.4K Followers
Engagement Rate: 47.60%
Avg Reel Plays: 25.5K
Avg
Likes: 15.9K
Likes: 15.9K
Male Audience: 67.26%
Female Audience: 32.74%
49. @joaniebean
32.9K Followers
Engagement Rate: 10.64%
Avg Reel Plays: 22.7K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 83.65%
Female Audience: 16.35%
50. @michellepfeifferfanpage
31.7K Followers
Engagement Rate: 7.89%
Avg Reel Plays: 0
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 52.02%
Female Audience: 47.98%
51. @awells__art
31.4K Followers
Engagement Rate: 11.15%
Avg Reel Plays: 2.8K
Avg
Likes: 3.5K
Likes: 3.5K
Male Audience: 34.53%
Female Audience: 65.47%
52. @toni.solano
30.6K Followers
Engagement Rate: 17.97%
Avg Reel Plays: 2.8K
Avg
Likes: 5.5K
Likes: 5.5K
Male Audience: 26.91%
Female Audience: 73.09%
53. @ladyjaneavis
29.6K Followers
Engagement Rate: 6.76%
Avg Reel Plays: 25.2K
Avg
Likes: 2K
Likes: 2K
Male Audience: 12.66%
Female Audience: 87.34%
54. @carleyambercorbin
29.2K Followers
Engagement Rate: 7.19%
Avg Reel Plays: 0
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 53.56%
Female Audience: 46.44%
55. @gaylegonzales
29K Followers
Engagement Rate: 6.21%
Avg Reel Plays: 6.8K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 70.83%
Female Audience: 29.17%
56. @gracie_xoxo84
23.3K Followers
Engagement Rate: 15.88%
Avg Reel Plays: 6.9K
Avg
Likes: 3.7K
Likes: 3.7K
Male Audience: 7.12%
Female Audience: 92.88%
57. @tammy__kn
22.8K Followers
Engagement Rate: 6.58%
Avg Reel Plays: 6.3K
Avg
Likes: 1.5K
Likes: 1.5K
Male Audience: 42.54%
Female Audience: 57.46%
58. @chunsofunn
22K Followers
Engagement Rate: 11.36%
Avg Reel Plays: 30.5K
Avg
Likes: 2.5K
Likes: 2.5K
Male Audience: 33.25%
Female Audience: 66.75%
59. @theloveartist
21.9K Followers
Engagement Rate: 5.94%
Avg Reel Plays: 4K
Avg
Likes: 1.3K
Likes: 1.3K
Male Audience: 9.95%
Female Audience: 90.05%
60. @iam.rebeccasimone
21.5K Followers
Engagement Rate: 7.91%
Avg Reel Plays: 15.2K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 26.63%
Female Audience: 73.37%
61. @shotsfiredphotostyling
21.3K Followers
Engagement Rate: 7.51%
Avg Reel Plays: 2.8K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 54.63%
Female Audience: 45.37%
62. @axeljimennez
20.9K Followers
Engagement Rate: 7.66%
Avg Reel Plays: 788
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 33.09%
Female Audience: 66.91%
63. @_entyce
20.5K Followers
Engagement Rate: 17.56%
Avg Reel Plays: 232
Avg
Likes: 3.6K
Likes: 3.6K
Male Audience: 18.43%
Female Audience: 81.57%
64. @thejackieflores
20.4K Followers
Engagement Rate: 8.82%
Avg Reel Plays: 4.1K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 4.96%
Female Audience: 95.04%
65. @teanna.merie
20.2K Followers
Engagement Rate: 6.93%
Avg Reel Plays: 0
Avg
Likes: 1.4K
Likes: 1.4K
Male Audience: 48.62%
Female Audience: 51.38%
66. @kturakay
20K Followers
Engagement Rate: 6.50%
Avg Reel Plays: 1.1K
Avg
Likes: 1.3K
Likes: 1.3K
Male Audience: 28.57%
Female Audience: 71.43%
67. @_nyclive_
20K Followers
Engagement Rate: 7.50%
Avg Reel Plays: 21.8K
Avg
Likes: 1.5K
Likes: 1.5K
Male Audience: 74.63%
Female Audience: 25.37%
68. @_gabbyluna_
19.2K Followers
Engagement Rate: 6.77%
Avg Reel Plays: 4.9K
Avg
Likes: 1.3K
Likes: 1.3K
Male Audience: 76.49%
Female Audience: 23.51%
69. @kimberlilovesyou
19K Followers
Engagement Rate: 6.32%
Avg Reel Plays: 6.9K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 57.03%
Female Audience: 42.97%
70. @berlinburgess
18.9K Followers
Engagement Rate: 11.11%
Avg Reel Plays: 7K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 50.06%
Female Audience: 49.94%
71. @izabella.rosario
18.6K Followers
Engagement Rate: 5.38%
Avg Reel Plays: 6.7K
Avg
Likes: 1K
Likes: 1K
Male Audience: 57.22%
Female Audience: 42.78%
72. @romobrittany
18.6K Followers
Engagement Rate: 8.60%
Avg Reel Plays: 27.7K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 7.28%
Female Audience: 92.72%
73. @cosygirlparis
18.5K Followers
Engagement Rate: 6.49%
Avg Reel Plays: 11.8K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 6.34%
Female Audience: 93.66%
74. @mytrran
18.4K Followers
Engagement Rate: 18.48%
Avg Reel Plays: 5K
Avg
Likes: 3.4K
Likes: 3.4K
Male Audience: 29.39%
Female Audience: 70.61%
75. @_daymadison
18K Followers
Engagement Rate: 11.67%
Avg Reel Plays: 11.6K
Avg
Likes: 2.1K
Likes: 2.1K
Male Audience: 52.02%
Female Audience: 47.98%
76. @reynareystyle
17.8K Followers
Engagement Rate: 5.26%
Avg Reel Plays: 1.3K
Avg
Likes: 936
Likes: 936
Male Audience: 15.42%
Female Audience: 84.58%
77. @tyegress
17.7K Followers
Engagement Rate: 11.30%
Avg Reel Plays: 24K
Avg
Likes: 2K
Likes: 2K
Male Audience: 67.57%
Female Audience: 32.43%
78. @beautybubble0326
17.7K Followers
Engagement Rate: 9.60%
Avg Reel Plays: 9.3K
Avg
Likes: 1.7K
Likes: 1.7K
Male Audience: 35.81%
Female Audience: 64.19%
79. @ultraviolet_scum
17.2K Followers
Engagement Rate: 5.06%
Avg Reel Plays: 4.2K
Avg
Likes: 871
Likes: 871
Male Audience: 69.47%
Female Audience: 30.53%
80. @veganbeautyguru
17K Followers
Engagement Rate: 6.47%
Avg Reel Plays: 2.9K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 28.46%
Female Audience: 71.54%
81. @jaay_baaby
16.7K Followers
Engagement Rate: 9.58%
Avg Reel Plays: 9.4K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 59.72%
Female Audience: 40.28%
82. @hairby_zuly111
16.2K Followers
Engagement Rate: 8.64%
Avg Reel Plays: 49.5K
Avg
Likes: 1.4K
Likes: 1.4K
Male Audience: 34.83%
Female Audience: 65.17%
83. @jessikgarza
15.9K Followers
Engagement Rate: 5.20%
Avg Reel Plays: 0
Avg
Likes: 827
Likes: 827
Male Audience: 49.31%
Female Audience: 50.69%
84. @jane_bulatova
15.5K Followers
Engagement Rate: 10.32%
Avg Reel Plays: 9K
Avg
Likes: 1.6K
Likes: 1.6K
Male Audience: 53.30%
Female Audience: 46.70%
85. @its.ciindy
15.2K Followers
Engagement Rate: 5.05%
Avg Reel Plays: 6.8K
Avg
Likes: 767
Likes: 767
Male Audience: 81.18%
Female Audience: 18.82%
86. @behappygowthami
15.1K Followers
Engagement Rate: 13.25%
Avg Reel Plays: 75.7K
Avg
Likes: 2K
Likes: 2K
Male Audience: 19.40%
Female Audience: 80.60%
87. @thomaskirk_
15K Followers
Engagement Rate: 5.33%
Avg Reel Plays: 4.3K
Avg
Likes: 800
Likes: 800
Male Audience: 27.87%
Female Audience: 72.13%
88. @byjessicawong
15K Followers
Engagement Rate: 6.67%
Avg Reel Plays: 12K
Avg
Likes: 1K
Likes: 1K
Male Audience: 14.73%
Female Audience: 85.27%
89. @dannyvabroad
14.8K Followers
Engagement Rate: 8.11%
Avg Reel Plays: 1.8K
Avg
Likes: 1.2K
Likes: 1.2K
Male Audience: 30.02%
Female Audience: 69.98%
90. @ambersymone
14.5K Followers
Engagement Rate: 7.59%
Avg Reel Plays: 4.3K
Avg
Likes: 1.1K
Likes: 1.1K
Male Audience: 28.71%
Female Audience: 71.29%
91. @juliacmazzucato
14.1K Followers
Engagement Rate: 12.77%
Avg Reel Plays: 11.6K
Avg
Likes: 1.8K
Likes: 1.8K
Male Audience: 5.53%
Female Audience: 94.47%
92. @a_ishaadebayo
14.1K Followers
Engagement Rate: 82.98%
Avg Reel Plays: 2.7K
Avg
Likes: 11.7K
Likes: 11.7K
Male Audience: 53.48%
Female Audience: 46.52%
93. @sya_byun
13K Followers
Engagement Rate: 7.69%
Avg Reel Plays: 6.1K
Avg
Likes: 1K
Likes: 1K
Male Audience: 52.30%
Female Audience: 47.70%
94. @yungbrtznixxii
12.8K Followers
Engagement Rate: 6.21%
Avg Reel Plays: 2.8K
Avg
Likes: 795
Likes: 795
Male Audience: 7.10%
Female Audience: 92.90%
95. @danytyo
12.6K Followers
Engagement Rate: 5.63%
Avg Reel Plays: 5.2K
Avg
Likes: 710
Likes: 710
Male Audience: 45.54%
Female Audience: 54.46%
96. @theechosendivinee
12.4K Followers
Engagement Rate: 5.38%
Avg Reel Plays: 2.9K
Avg
Likes: 667
Likes: 667
Male Audience: 66.22%
Female Audience: 33.78%
97. @shyamors_you
12.3K Followers
Engagement Rate: 6.33%
Avg Reel Plays: 4.1K
Avg
Likes: 778
Likes: 778
Male Audience: 28.53%
Female Audience: 71.47%
98. @iminlovewiththe_jojo
12.2K Followers
Engagement Rate: 8.20%
Avg Reel Plays: 1.7K
Avg
Likes: 1K
Likes: 1K
Male Audience: 55.05%
Female Audience: 44.95%
99. @sydneydkyle
12.2K Followers
Engagement Rate: 5.77%
Avg Reel Plays: 7.5K
Avg
Likes: 704
Likes: 704
Male Audience: 48.06%
Female Audience: 51.94%
100. @charles_stevens__
12K Followers
Engagement Rate: 5.95%
Avg Reel Plays: 2.6K
Avg
Likes: 714
Likes: 714
Male Audience: 36.12%
Female Audience: 63.88%
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